SVZ Launches New Logo and House Style
“SVZ is all about fruit and vegetables. The letters SVZ have a central position in the new logo. The colour red in the letter S visualizes fruit and softness. The letter V with the colour green represents vegetables, but also our desire to contribute towards a more sustainable supply chain. The colour blue in the Z addresses the professional business side of our company,” a statement read.
8 Jan 2013 --- SVZ has presented its new house style. Due to the integration of the Mondi Foods activities and the revised strategy, the company image no longer reflected the force of the organisation: “what we bring to our customers and what we stand for.”
“SVZ is all about fruit and vegetables. The letters SVZ have a central position in the new logo. The colour red in the letter S visualizes fruit and softness. The letter V with the colour green represents vegetables, but also our desire to contribute towards a more sustainable supply chain. The colour blue in the Z addresses the professional business side of our company,” a statement read.
“Our strong link with Cosun is shown by the endorsement under the logo. In the endorsement reference is made to the Cosun logo by showing part of the crown. Showing this endorsement is of importance to SVZ as Cosun provides financial stability and is a source of agro knowledge, which is vital to our business.”
“The flowing coloured elements in our house style symbolize SVZ’s strength in orchestrating the supply chain. It also reflects our end product in various viscosities.”
“With our knowledge of the supply chain, from fruit and vegetable culture, processing in our high-quality factories, to the delivery of the finished product, SVZ is a valuable partner for our clients and suppliers. Therefore, our pay off ‘orchestrating the power of fruit and vegetables’ has a prominent place in our house style,” the statement concluded.
