02 May 2016 --- The UK soft drink industry is already at the forefront of sugar reduction. Nevertheless, the prospect of a tax on sugars, which will come into force in 2018, is a clear invitation to go further and to extend the use of alternative, zero-calorie sweeteners, according to John Fry, Director of Connect Consulting, formerly with Holland Sweetener Company. Dr. Fry is one of the world’s foremost experts in high-potency sweeteners, with more than 25 years’ experience in this area.
