Strongbow Launches ‘Let’s Own It’ Campaign

19 July 2016 --- As part of Strongbow’s sponsorship of Team GB ahead of Rio 2016, the cider brand has launched a multi-million pound campaign spanning TV, video on demand, radio and digital channels

Cindy Tervoort, marketing director at brand owners Heineken said: “We want to bring back the excitement we all felt during London 2012 and rally the nation to get behind Team GB. The pride and enthusiasm we experienced as a nation in 2012 was incredibly special, and we anticipate that our campaign will help the nation feel it once again.”

The campaign is supported in-store with special Team GB packaging across the whole range, while consumers can also win limited edition Strongbow Cloudy Apple pint glasses.