Steel Reserve Alloy Series Piques Drinkers' Curiosity with Expanded Offerings

12 Feb 2015 --- MillerCoors announced the nationwide launch of Steel Reserve Alloy Series Margarita and Hard Pineapple.

Joining BLK Berry and Spiked Punch, both new offerings deliver on what fans seek out from Steel Reserve Alloy Series – bold and daring flavors that elevate the flavored malt beverage (FMB) category. At 8 percent alcohol by volume (ABV), Margarita and Hard Pineapple strike the perfect balance of fruit flavors, consistent with the other flavors offered in the series.

"The Steel Reserve Alloy Series addresses a growing demand from drinkers seeking to mix it up with their beverage choices while staying cost-conscious," said Jenna Shklyar, Steel Reserve marketing manager. "Just like BLK Berry and Spiked Punch, Margarita and Hard Pineapple expand the taste experience beyond what is traditionally found in stores from other FMBs."

Steel Reserve Alloy Series Margarita not only unleashes a rush of flavor right away, but fans will notice the jade green appearance and aroma reminiscent of fresh-squeezed lime that commands bold decisions for the night ahead. Steel Reserve Alloy Series Hard Pineapple encompasses a tropical, ripe pineapple flavor and the slight carbonation immediately awakens the senses without being overbearing.

The Steel Reserve Alloy Series packaging uses the familiar "211" and shield iconography, but also adds a colorful twist that cannot be missed on shelves in convenience stores and retail outlets across the country.

Marketing support for the Steel Reserve Alloy Series will consist of out-of-home advertising and public relations to inform fans that "Curious is Calling."