28 Mar 2018 --- Bay Area food start-up, JUST, is an innovator in the plant-based foods space. The company was founded in December 2011 by Josh Balk and CEO Joshua Tetrick, under the name Hampton Creek Foods, Inc. and is best known for its vegan mayonnaise and early work into the cultured meat space. The company, which recently changed its name to JUST, believes its brand of mayo shows it’s possible to produce plant-based foods that consumers love at prices they can afford, without relying on the egg, meat and dairy products that take a toll on the planet.