01 May 2018 --- When it comes to buying food and beverages appealing natural colors, consumers often associate vibrant colors with freshness, quality and taste. In a world consumed by social media, consumers also place high value on colorful food to make their Instagram and Facebook feeds attractive. At the same time, the focus now is on healthy eating, natural ingredients and no artificial colors or additives. Natural colors have been making waves in the industry for some time, unicorn themed cupcakes, green smoothies and purple gummies are just the beginning.
