18 Apr 2016 --- The number of US new product launches tracked with a GMO-free claim is entering a new stage, as major companies reveal plans to label their use of genetically modified ingredients. An analysis of global mainstream new product launches [excluding supplements, sports nutrition, clinical nutrition, oral care and pet food] featuring a GMO-free claim grew from 1% of launches in 2010 to 5% in 2015. But when looking specifically at the US market, launch numbers are even more dramatic, rising from 1% in 2010 to 14% in 2015.
