30 Jan 2017 --- It’s widely regarded that the clean label movement has picked up enough steam to be considered the “rule of thumb” rather than just a trend. As 2017 surges ahead, clean label is maturing into a classification that more and more companies are not just taking notice of, but innovatively pushing ahead with, ensuring they stay ahead of the game. Meanwhile consumers look to the label to scrutinize the precise contents of what they are eating, where it came from, how it got there and if anyone or anything got harmed, marginalized and so on, along the way. These things matter more and more.
