24 Apr 2017 --- The soft drinks industry at large has been facing the sugar tax challenge for several years now against a backdrop of consumer demand for reduced-sugar products and increasing calls for governments to legislate on the issue. Reformulating a much-loved product by removing or replacing the sugar, while maintaining the familiar taste is a challenge for most companies. But that has not stopped the majority of key players from adding a wealth of no- or low-sugar lines to their portfolios.