Spar Launches 7 New Wines
14 Jul 2015 --- Spar has announced the launch of seven new wine varieties, hitting shelves this summer. The new additions will hit Spar stores this month, and include two wines – made from the customer’s favourite on-trend grape for 2015 – Malbec.
The seven wines are:
French Malbec (promotional price £6), a red grape variety that is currently in huge demand. This wine is delicious with a BBQ or a grilled steak.
Rose D ’Anjou (promotional price £6.50), a fruity French rosé from the Loire Valley. The wine has a juicy red fruit flavour, perfect chilled for a summery treat.
Verdicchio Classico (promotional price £6.50), an Italian white wine with a flavour of lemons and an almond finish. Its distinctive bottle shape will give great stand out on shelf. The wine pairs perfectly with salads and anti-pasti.
Muscadet Sur Lie Sevre et Maine Sur Lie, Les Deux Roches (promotional price £6.00), a crisp classic French white wine that goes particularly well with seafood.
D.O. Verdejo Rueda, Castillo de la Mota (promotional price £5.50). A youthful and fruity white wine with characteristics of lemon and white peach. It pairs fantastically with salads or on its own as an aperitif.
Argentinian Malbec, Rios de los Andes (promotional price £6.00), the wine is characterized by its deep colour and intense fruity flavours, and is Argentina’s flagship variety. Full bodied and smooth, a fantastic match for red meats.
Valpolicella Ripasso (promotional price £8.00), this classic Italian red is smooth, rich and ripe with juicy red fruits. It is a perfect accompaniment to rich risottos or lamb.
Chris Lewis, Spar UK licensed trading director, said: “The Spar team has worked hard to transform the wine range for our business and while we have had some great success, now is the time to introduce some further interest for our customers and allow them greater choice.
“Designed to provide our shoppers with some exciting new varietals as well as some firm favourites, these delicious wines will give our stores a real point of difference locally.
“These exciting, on-trend new additions will help retailers and shoppers alike have a great summer,” he added.
The French Malbec, Rose D ‘Anjou, Verdicchio and Muscadet are on promotion from 9th-29th July in stores, while the Argentinian Malbec, Rueda Verdejo and Valipolicella Ripasso will be on offer from 30th July- 19th August.
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