Sol Launches Insulated Cool Box

Sol lager has introduced new insulated packs, which can be folded out and filled with ice to chill the bottles inside. It said the watertight packaging can keep bottles cool for up to six hours and would appeal to shoppers seeking innovative products whilst coinciding with the many summer sporting events.

Craig Clarkson, category and trade marketing director at Heineken said: “Sol aims to recruit new drinkers into the beer category with its light taste, authentic image and bottle format.

“As lager is the most popular category choice for consumers hosting a party or watching sports at home, the Sol Cool Box pack, with its ‘ice-cold’ innovation, is an affordable, fun and useful product that will grab their attention.”