Social Media Celebrity Daddyissues Launches Huge Millennial Wine Brand FunWineCo
18 July 2016 --- Instagram's "Meme Queen" and Fun Wine Co have collaborated to create a new wine line accessible to consumers, providing millennials with a chance to enjoy and explore a relatable lifestyle brand. Fun Wine Co includes Red, White and Rosé (750ml) and features Rosé (375ml), a half-bottle with a blue-and-white-striped straw that is lipstick friendly and thus perfect for drinking poolside with the squad.
Benson said, "Wine is a huge part of who I am and what my brand is all about. Creating a wine for my @daddyissues_ family seemed inevitable. Fun Wine isn't just a wine, it's a lifestyle. Now my @daddyissues_ fam and I will be sipping on the same wine on a lonely Friday night, a Saturday girl's night out or a weekday afternoon because 'screw it, why not.' Besides, now you can blame me for all of your drunken bad decisions."
Allport has successfully launched celebrity brands, such as Pinot By Tituss Burgess and White Girl Rose for Josh Otrosfki of @thefatjewish.
"Violet's ability to own her content; and her strength as a storyteller have allowed her to earn a massive audience," said Allport. "Fun is built from the same integrity and originality, a real brand for real millennials to enjoy and make their own."
Priced at RRP 750ml $16.99 per bottle and RRP 375ml $9.99 per bottle, Fun is produced in California.
