SoBe to introduce new flavors

15/02/05 To help SoBe fans make smart beverages choices, the beverage company recently announced several new flavors will be added to SoBe's guilt-free diet SoBe Lean line. The sugar-free, low- calorie beverage lineup will now feature Lean Energy and Lean Mango Melon in addition to the existing Lean Green Tea, Lean Peach Tea and Lean Cranberry Grapefruit flavors.  The new flavors will launch nationally in February 2005, with the endorsement of the South Beach Diet and the help of author, TV personality and fitness expert Eric Harr.

SoBe Lean has the endorsement of the wildly popular South Beach Diet program.  All SoBe Lean flavors now boast a recognizable "South Beach Diet" logo on product packaging, and the logo will also be included on point of sale materials.

According to Dr. Arthur Agatston, the cardiologist who developed the South Beach Diet, "This diet provides the public with a vitally important message about the connection between a nutritious, fiber-rich diet, safe weight loss and disease prevention.  SoBe Lean is a great fit with the diet, and we're happy to be working with the SoBe team."

The new SoBe Lean flavors include SoBe Lean Energy, which offers the tasty benefits of popular SoBe Energy in a delicious sugar-free, low-calorie package and SoBe Lean Mango Melon, which was inspired by fan favorite SoBe Nirvana.

All the SoBe Lean flavors feature one carbohydrate or less and 5 calories or less per 8 fl. oz. serving.  They are sugar-free, (sweetened with Splenda(R) and Ace-K,) and contain 100% of the daily recommended value of Vitamin C per serving.  All SoBe Lean beverages are designed to support a weight-management program when combined with a healthy diet and regular exercise.  In addition to the South Beach Diet logo, each SoBe Lean flavor will feature PepsiCo's new "SmartSpot" on the product label, to emphasize to consumers that these beverages are smart choices in a healthful diet.  The new flavors will be line-priced with other SoBe 20 oz. beverages and will hit store shelves in early 2005.

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