Smirnoff Introduces New Flavored Vodkas White Grape and Passion Fruit
Ultra-smooth and highly aromatic, Smirnoff Passion Fruit and White Grape flavored vodkas are prepared using the same triple distillation and proprietary filtration process that has made Smirnoff the world's leading vodka brand.
05/03/08 Just in time for Spring entertaining, Smirnoff Vodka adds more flavor into its top-selling flavored vodka portfolio and introduces Passion Fruit and White Grape. These innovations feature award-winning Smirnoff No. 21 Vodka immersed with the sweet, yet tart and tropical flavor of the popular passion fruit and the crisp, sweet and smooth flavor of white grape.
"The culinary cocktails trend continues to grow, fueled by fresh ingredients and exotic flavors from around the world," said Jennifer Van Ness, Vice President, Smirnoff. "Passion fruit has a multi-dimensional flavor all its own and White Grape is sure to enhance any cocktail party by adding to celebratory champagne toasts or customizing a Cosmopolitan or simple martini."
Ultra-smooth and highly aromatic, Smirnoff Passion Fruit and White Grape flavored vodkas are prepared using the same triple distillation and proprietary filtration process that has made Smirnoff the world's leading vodka brand.
Besides enhancing a variety of traditional cocktails with tropical flavor or a sweet, crisp taste, a splash of Smirnoff Passion Fruit Flavored Vodka adds a sultry surprise to lemonade, and White Grape brightens the Cosmo (see recipes below).
Smirnoff Passion Fruit and White Grape are the two new additions to the already existing 11-product Smirnoff flavored vodka collection, which includes Blueberry, Lime, Watermelon, Strawberry, Cranberry, Vanilla, Raspberry, Citrus, Orange, Green Apple and Black Cherry. All are available in 50mL, 200mL, 375mL, 750mL, 1L and 1.75L sizes (Citrus and Cranberry are not available in 200mL and 375mL sizes). The 750mL bottle carries a suggested retail price of $14.99.
When enjoying these new products, and all its products, Diageo reminds its adult consumers to drink responsibly. As the world's largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands. The Diageo Marketing Code is one of the most stringent in the industry. Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking.
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