SKYY Vodka Sets Sail As Exclusive Vodka Supplier Of Emirates Team New Zealand, Debuts Limited Edition Yachting Bottle
25 Jun 2013 --- The most thrilling and prestigious event on the water is about to raise its sails in the Golden State, with SKYY Vodka serving as the perfect spectator refresher for all the high-stakes action. SKYY Vodka is kicking off its role as official 2013 sponsor and the exclusive vodka supplier of Emirates Team New Zealand as they challenge for the 34th America's Cup races, including the Louis Vuitton Cup and the America's Cup Finals.
As part of the excitement, SKYY is unveiling a Limited Edition Bottle to honor this historical occasion taking place in its hometown of San Francisco.
The Limited Edition Bottle, available during racing season, features a custom designed sailing inspired label to celebrate SKYY Vodka's sponsorship of Emirates Team New Zealand. Available exclusively in California, the bottle will be featured at retail accounts across the state.
SKYY, the super-premium vodka in the iconic cobalt blue bottle, will be featured during exclusive Emirates Team New Zealand events as well as hospitality opportunities throughout the America's Cup competition taking place in SKYY's founding city of San Francisco.
The ultimate team sport, the America's Cup, combines cutting edge technology with true glitz and glamour and is considered "The Greatest Show on Water." SKYY Vodka will be participating in all the action in conjunction with Emirates Team New Zealand, not only with SKYY logos on the boats, but through exciting activities and glamorous parties off the water for SKYY fans to enjoy. For those not on-site who want to partake in the Emirates Team New Zealand events and boating action, SKYY Vodka will introduce a roster of thrilling signature cocktails that the adventure-seeking consumer can create at home while enjoying the races.
"The America's Cup is one of the most adrenaline provoking, elegant sporting events in the world and we couldn't be more excited to partner with Emirates Team New Zealand as they head to the finish line of this outstanding spectacle," said Umberto Luchini, Head of Marketing, Campari America. "Due to the race's global nature, this partnership has provided San Francisco's own SKYY Vodka with a unique opportunity to reach a massive community who crave a thrilling yet luxurious lifestyle."
Twice winner of the America's Cup, Emirates Team New Zealand is considered among the top challengers for 2013. The competition combines exciting new boats, a new racing format, and television and web coverage that will take the viewer into the racing as never before. The action kicks off with the Louis Vuitton Cup held in San Francisco beginning July 4th to September 1st. It all wraps up with the America's Cup Finals starting September 7th - the first time the finals have been held in the United States in 18 years.
