Six Flags Announces Marketing and Sponsorship Alliance with Kraft Foods

09/04/08 Six Flags, Inc. announced a multi-brand partnership with Kraft Foods Inc. highlighting selected brands including Nabisco 100 Calorie Packs, CornNuts and Lunchables Lunch Combinations. The companies will collaborate on co-branded marketing initiatives designed to increase attendance at Six Flags and drive product purchase for the Kraft brands. These programs will activate consumers through multiple platforms including in-park, on grocers' shelves and through traditional and digital media.

The alliance will also provide Nabisco 100 Calorie Packs, CornNuts and Lunchables content and advertising integration across the Six Flags Media Networks, as well as product sampling and event sponsorships.

"This partnership ushers in another highly recognizable brand into the Six Flags Media Networks, a proven media solution to reach consumers in the increasingly fragmented environment marketers operateAmong the partnership initiatives:

-- National on-pack promotion in grocery stores with Lunchables that will feature a free kid ticket offer

-- Nabisco 100 Calorie Packs Oreo Thin Crisps will be a Six Flags Kids Meal featured dessert item, offering guests a "better-for-you" snack option

-- CornNuts will be a presenting sponsor of the 2008 Six Flags Festival Latino Events, which will run at six parks throughout the U.S. this summer

"While the cross platform exposure will drive recall for Kraft products, these trusted consumer brands will broaden our menu of offerings and likely spur guest spending," added McKillips.," said David McKillips, Vice President of Corporate Alliance for Six Flags.