Silk(R) Soymilk launches The Daily Silk

20/01/06 In today's fast-paced world, consumers are often bombarded with conflicting information about health and diet from both traditional media and the growing Internet universe. A new survey commissioned by Silk Soymilk found that while doctors and other healthcare providers are consumers' primary source of health, diet and food advice, less than one-in-four Americans actually seek their counsel. As well, a recent American Dietetic Association survey found that more than 100 million consumers seek health counsel online each year, and 85 percent of them are frustrated by inconsistent news and data about health and diet.

To help ease the frustration and better educate consumers about the health benefits of soy, Silk(R) Soymilk, the industry leader in refrigerated soymilk, has launched The Daily Silk, designed to arm consumers with smart and simple ways to live well every day. The Daily Silk, which can be found at www.silkissoy.com, is customized with today's tech savvy consumer in mind. It will provide daily updates that include the latest lifestyle, health and nutrition news, ways to incorporate soy into one's diet, and information on new soy research.

The Daily Silk debuts as statistics from a recent survey of more than 2,000 adults underscore consumer confusion about soy and soymilk. The survey reveals that nearly one third of respondents believe that soy milk is just for people allergic to milk. Other key findings from the survey include:

- Less than half recognize that soy may help lower blood pressure and promote the health of arteries

- Three-of-four respondents don't know that many studies have shown that soy may help reduce cancer risk, and manage some menopausal symptoms, such as hot flashes

- Fewer than fifty percent of all respondents were aware that soymilk contains nearly all of the vitamins and minerals found in dairy milk; and, that soymilk, unlike dairy, has no cholesterol

To make nutrition information even more useful to consumers, The Daily Silk will feature downloadable, healthy recipes from "chef to the stars" Akasha Richmond. Her new cookbook, Hollywood Dish: More than 150 Delicious, Healthy Recipe, incorporates Silk Soymilk in many of the recipes, while also serving up the scoop on how Hollywood elite, including Billy Bob Thornton and Pierce Brosnan, stay healthy and fit.

Not a cook? Not a problem. Consumers can also indulge in new, ready-to-drink products from Silk - like Silk Live! soy smoothies and Silk Light - that provide essential soy protein, vitamins, minerals and antioxidants to help them maximize their vitality while promoting heart and bone health. Silk Light offers the proven health benefits of soy protein with 50 percent less fat than regular soymilk. In fact, Plain Silk Light contains fewer calories than skim milk.

Silk(R) Soymilk, launched in 1996, is the best-selling refrigerated soymilk brand in the country. Not only do Silk products taste delicious, a cup of Silk contains as much calcium as a cup of milk and is loaded with soy protein, which when consumed as a part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. Silk is available in virtually all major supermarket chains and the complete product line includes a number of varieties and flavors to meet specific tastes and nutritional needs.

WhiteWave Foods was established when Dean Foods consolidated much of its branded business into one consumer packaged goods organization. Headquartered in Colorado, WhiteWave Foods manufactures innovative, authentic and nutritious branded food products. The company is maker of the nation's leading certified organic brands, which include Silk Soymilk, the nation's first refrigerated soymilk and Horizon Organic dairy products. WhiteWave Foods also produces International Delight coffee creamer, LAND O LAKES(R) fluid and cultured dairy products and Hershey's Milks and Milkshakes.

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