03 Nov 2023 --- PepsiCo’s Doritos is leveraging a “crunch-cancellation” AI-enabled technology that enables gamers to enjoy its tortilla chips without distracting other players. The launch comes as new research reveals that the sound of snacking frustrates gamers globally. Moreover, PepsiCo tells Food Ingredients First that while Doritos Silent was created specifically to detect and silence the crunch of Doritos, there is potential to extend the technology to other snack applications.
