Shmaltz Brewing Releases Hop Manna 4-Packs
21 Aug 2014 -- Shmaltz Brewing Company will release Hop Manna IPA nationwide in new 12oz 4-packs and will be available throughout our distribution footprint with a suggested retail price of $9.99 per 4-pack.
Until now, the World Beer Championship Gold Medal Winner was only available on draft and in 22oz bottles. The 12oz packaging will now be available year-round due to overwhelming demand by hopheads to include Hop Manna IPA in their regular rotation of favorite IPAs. India Pale Ale’s now make up approximately 20% of craft beer production, and there’s little indication that this style is slowing down anytime soon. The IPA craze coincides with a great sense of exploration with beer aficionados tasting as many different hop forward brews as they can find while discovering the best-of-the-best. You’ve tried the rest…now you have four new reasons to pick up a brand new Hop Manna 4-pack and ascend into hop heaven with this 6.8% ABV, 65 IBUs dry hopped sensation.
A delicious IPA bearing floral and citrus flavors, Hop Manna IPA features six robust hops (Warrior, Cascade, Citra, Amarillo, Crystal, Centennial), it’s dry hopped with Centennial, Cascade and Citra hops and is balanced out with five delicious malts (Specialty 2-Row, Wheat, Munich, Vienna, CaraMunich 40). Not a San Diego IPA (enticing as they are) and not trying to re-create the excellent standouts from friends such as Dogfish, Founders, Lagunitas, Three Floyds and so many others, Hop Manna IPA aims to create a unique story of its own.
Critics have offered overwhelming praise for Hop Manna IPA’s singular profile. All About Beer’s “Beer Talk” judge Roger Protz notes, “Manna from heaven, indeed! The hop regime is amazing. It has a lush pale bronze color and a hop aroma that is literally stunning.” DRAFT Magazine adds, “…its malt presence is sublime.” Esquire included Hop Manna as one of “The Best Beers of 2012.”
Shmaltz is no stranger to hopped-up specialty beers. In celebration of their 10th Anniversary (2006), HE’BREW Beer introduced its award-winning rye-based double IPA, Bittersweet Lenny’s R.I.P.A. The standout robust brew has become a year-round staple in the HE’BREW Beer line-up; it’s garnered a “99 Rating” by the Beer Advocate Bros, a “98 Rating” on Ratebeer.com, and it took home a Gold Medal at the World Beer Championships. Mazel Hops! Double IPA, brewed for the first time in 2014 for the Beer of the Month Club’s 20th anniversary, will make another much anticipated appearance in 2015. Beer of the Month Club tasting notes say, “We found the aroma intoxicating, as luscious, fruity hops practically jump out of the glass…On the palate — it’s a hop explosion.”
HE’BREW Beer’s first-ever single IPA, Hop Manna is crafted to provide session after session of hop nourishment from the Shmaltz Tribe to yours — a true gift from the Craft Beer Promised Land.
