Sensient Launches New Color Shades With Clean Label Option

23 Jan 2014 --- Sensient Food Colors Europe has extended its Cardea range with an even wider choice of bright new color shades. Sensient’s Cardea product line is completely composed of natural ingredients and concentrates meeting growing clean labelling demands and fits perfectly with the new EU guidance notes on coloring food.

The Cardea concept unlocks nature’s full color potential with carefully selected raw materials processed with proprietary technologies offering bright shades and strong natural positioning. “Through screening a wide choice of ingredients, our scientists defined their characteristic functionality to optimize superior performance in food and beverage applications. This allows protection against both oxidation and fading in order to safeguard the intense natural color shades available. These new shades are especially suitable for sweet and fruity applications such as yoghurt, dairy and fruit preparations as well as confectionery and other food and beverage use.”, says Dr. Roland Beck, Managing Director of Sensient Colors Europe GmbH.

The unique composition of Cardea enables food manufacturers to claim the total formulation of the coloring preparation as natural and complies with the new EU guidance notes. Together with superior coloring performance and consistent color shades, Sensient’s Cardea range is a winning combination.

Sensient Colors brings life to products, adding color and visual enjoyment to food and beverage applications worldwide. Offering unparalleled color innovation and proprietary technologies for over 100 years, Sensient Food Colors applies industry defining color expertise, enhancing brand value through premium sensory appeal and performance.

Sensient Food Colors Europe is a unit of Sensient Technologies Corporation, a leading global manufacturer and marketer of colors, flavours and fragrances. Sensient employs advanced technologies at facilities around the world to develop speciality food and beverage systems, cosmetic and pharmaceutical systems, inkjet and speciality inks and colors, and other speciality and fine chemicals. The company’s customers include major international manufacturers representing many of the world’s best-known brands.