Sensient Launches Indulgent Dessert-Style Drinks Flavorings
22 Oct 2015 --- With its latest range of indulgence flavorings, Sensient Flavors blurs boundaries, crosses categories and enables drinks manufacturers to provide sweet bakery and dessert-inspired treats in the form of beverages. Currently, six natural flavorings are available: Apple and Strawberry Cheesecake, Black Forest Gateau, Chocolate Coconut, Marshmallow and Salted Caramel. They are suitable for the use in carbonated soft drinks, flavored waters, still drinks but also alcoholic beverages such as spirits and liqueurs.
With increasingly adventurous consumers like Millennials demanding novel and exciting new taste sensations, traditional flavor categories are becoming progressively blurred and less well defined.
Stefano Asti, Technical Director at Sensient Flavors Beverage Europe, notes: “Because so many people lead busy or stressful lives, little treats can mean a lot. Consumers frequently resort to traditional foods such as desserts, cakes and ice cream, but more and more often, they’re reaching for soft drinks to reward themselves. Our flavoring range bundles both sweet treats and beverages together to provide a novel way for soft drink manufactures to differentiate their offerings. We think it’s time to think - and drink - outside the box.”
