Sensient Flavors Launches New All Purpose Sweet Solutions

From a regulatory point of view, manufacturers can create completely natural sweetening solutions by combining APSS with a natural high intensity sweetener such as stevia.

Oct 28 2011 --- With APSS, Sensient Flavors offers a new line of natural flavors which optimize the sweetness profile of calorie-reduced products. The new range enables food and beverage manufacturers to create a sugar-like sweetness while masking the undesirable off-tastes which are often caused by high intensity sweeteners. The APSS range can be labeled as “natural flavoring”.

APSS is a development based on Sensient’s proprietary extraction technologies and the selective application of natural extracts. As a liquid flavor, it is completely soluble and stable in a wide range of food and beverage applications. Sensory testing has confirmed that APSS enhances the perception of sweetness and masks undesirable off-tastes associated with the use of high intensity sweeteners. In fact, tests found that the worse the aftertaste of the sweetener, the bigger the improvement impact of APSS.

From a regulatory point of view, manufacturers can create completely natural sweetening solutions by combining APSS with a natural high intensity sweetener such as stevia. The innovative and natural flavor range can also work on its own as a flavoring solution, is suitable for kosher products and adds no calories to the final application.

Dirk Fichtner, European Managing Director at Sensient Flavors and Fragrances: “The demand for calorie-reduced foods and drinks is still rising. With APSS, manufacturers can achieve significant sugar reduction while maintaining both the mouthfeel and the natural sweetness profile of sucrose. Due to its masking effect, this new line makes undesirable off-tastes from high intensity sweeteners a thing of the past.”

With APSS, Sensient Flavors is transferring its classic flavoring expertise into the field of innovative sweetening solutions. Its functionality has already been verified in a wide range of applications, including beverages, dairy, bakery and confectionery. Depending on the individual product concept and its specific technical, sensorial and nutritional demands, Sensient Flavors can offer manufacturers tailor-made solutions that ensure optimized results.