SABMiller Opens New Brewery in Nigeria

30 Aug 2012 --- The initial brand to be brewed will be newly launched Hero Lager, followed by other brands including Trophy Lager, Grand Lager and non-alcoholic malt beverages Grand Malt and Beta Malt.

30 Aug 2012 --- SABMiller plc announces the formal opening of its new brewery in Onitsha, South Eastern Nigeria, the Company’s first ‘greenfield’ brewery facility to be built in the country. His Excellency Dr.Goodluck Ebele Jonathan, President of The Federal Republic of Nigeria, will attend the opening ceremony at around midday local time and will formally commission the new brewery.

Work began on the Onitsha site in 2011 following an investment of over US$100 million, making it the largest single investment in Anambra State for almost 20 years.

The communities in Onitsha and surrounding towns stand to benefit significantly through the creation of employment and through indirect commercially-related activities and support services. Immediate direct job creation will see 180 local people employed, with that number increasing to approximately 450 as production volumes grow. Local raw materials such as sorghum and maize will be used where possible supporting the local economy and the Government’s efforts toward poverty eradication and job creation.

The new brewery will commence production of beer and malt with an annual capacity of up to 500,000 hectoliters. The initial brand to be brewed will be newly launched Hero Lager, followed by other brands including Trophy Lager, Grand Lager and non-alcoholic malt beverages Grand Malt and Beta Malt.

Mark Bowman, Managing Director of SABMiller Africa, commented: “Over the past five years we have invested over US$1 billion in Africa. Today’s opening is an indication of our commitment to increase our capacity further and to consolidate our position on the continent whilst contributing positively to the local communities in which we operate.”

The Onitsha brewery brings SABMiller’s total number of sites in Nigeria to four, having first entered the market in 2009 through its strategic alliance with Castel. Nigeria is Africa’s second largest beer market and is growing at around 6% per annum. However, average per capita consumption is still relatively low at around 10 litres per year which compares to an average of around 60 litres in Africa’s largest beer market, South Africa. SABMiller’s portfolio of brands in Nigeria includes Grand Lager, Trophy Lager, Castle Milk Stout, Castle Lager, Eagle and Redds.

To contact our editorial team please email us at editorial@cnsmedia.com