SABMiller Helps Licensed Premises Tackle Irresponsible Drinking
25 Nov 2013 --- One of the world’s leading brewers, SABMiller, has made a new individual pledge as part of the UK Government’s Public Health Responsibility Deal on alcohol. The pledge says that by 2016 SABMiller will have provided scholarships for 10,000 people employed by small and medium-sized licensed businesses in the UK.
Ofqual-accredited, these scholarships will provide recipients with a qualification in responsible retailing, empowering them to enforce the 2003 Licensing Act with confidence.
Training in small to medium-sized pubs and off-licences is often ad hoc and of varying quality. The SABMiller Scholars Programme, run by the British Institute of Inn-keeping2, has been designed to give staff an understanding of the tightly-regulated legal framework they operate in and the confidence to deal with an aggrieved customer who is unhappy at being refused alcohol because they are either drunk or underage.
Focusing the programme on areas of the country identified by the Home Office as being most in need of alcohol-related support1, SABMiller will also appoint independent external advisors with expertise in local community engagement to oversee the running of the programme and ensure its effectiveness.
Launching the first Bedfordshire SABMiller Scholars Programme, Christine Thompson, UK Government Affairs Manager for SABMiller, said:
“This course helps small businesses unlock the impact their staff can have on preventing under-age drinking and anti-social behaviour in their area. They do an important job and we want to make sure they have the confidence to do it properly.”
Denise Thomson, Deputy Director, British Institute of Inn-keeping Awarding Body, said:
“The current economic climate can make it difficult for small businesses to invest in training, but the scholars programme gives them the opportunity to develop their staff and in turn become better businesses. There’s benefit for the individuals too as they become more employable within the sector even if they leave the business which trained them.”
SABMiller has funded the programme annually since 2009 but positive feedback has led SABMiller to extend it for three years meaning an extra 6,000 people will be trained by 2016. The local targeting and oversight process are also new this year.
