Roquette's NUTRALYS Pea Protein Honoured with Frost & Sullivan’s 2010 Product Differentiation Excellence Award
The international business research and strategy consulting firm Frost & Sullivan has bestowed upon ROQUETTE the «2010 Product Differentiation Excellence Award» for its NUTRALYS pea protein. The award, to be presented next autumn, recognises the inimitable characteristics of NUTRALYS, as a protein that is not only a reliable and competitive springboard for innovation, but also one whose neutral taste and odour meet critical market demands.
Jul 19 2010 --- Frost & Sullivan is a global growth consulting firm, specialising in new market opportunity analysis. The awards offered by Frost & Sullivan celebrate companies that achieve exemplary performances in their sectors.
In acknowledgement of the distinction shown by NUTRALYS in the global pea protein market, Roquette has received recognition for 2010. In bestowing this award, Frost & Sullivan has identified Roquette’s continual strategies for improvement, particularly related to the sensory profile of pea protein, and has accredited the significant development of a differentiated pea protein with a more neutral taste and odour.
At present, the taste of vegetable proteins persists in being one of the foremost developmental obstacles. In order to be successful, pea protein Isolates need to have a neutral taste, which will not impact the characteristic organoleptic qualities of the finished products.
Upon the discovery of an exclusive process, Roquette assumed the challenge of disabling the taste of pea protein and launched a new version of its protein: NUTRALYS S85F. The protein’s greatly reduced « green » notes enable greater inclusion rates to be achieved in formulations such as dairy, dietary and slimming products and those dedicated to sports enthusiasts. By improving the sensory profile of pea protein, Roquette has expanded the application prospects of the ingredient.
Originally launched in 2007, NUTRALYS is a relatively recent ingredient yet has continued to evolve to satisfy market demands. Today it represents a new generation of exceptional proteins on the vegetable protein market. NUTRALYS, designed to facilitate sustainable innovation in food products, is now not only even more trusted and competitive than before; it remains unique.
