ROK Stars Announce the US Launch of Uisce Beatha Real Irish Whiskey via The Marsalle Company

12 Aug 2014 --- Following the agreement of an exclusive distribution partnership with ROK Stars PLC, Uisce Beatha Real Irish Whiskey is initially being launched by US Importer, The Marsalle Company in Illinois, New York, California, Texas, Michigan, Wisconsin, Georgia, Kentucky, and Tennessee, with a nationwide roll-out thereafter.

Irish whiskey is the original whiskey. First distilled by Irish monks more than 1,000 years ago, the word "whiskey" is derived from the ancient Gaelic "Uisce Beatha" meaning "Water of Life."

"We have great pride in Uisce Beatha Real Irish Whiskey, as we are curators of a great heritage in Irish whiskey. We are excited that our award winning whiskey is now available to whiskey lovers in the US," says John Paul DeJoria, co-founder of Patron Tequila and ROK Stars PLC.

Uisce Beatha Real Irish Whiskey is a blend of single malt and grain whiskies, which have been matured for at least four years in ex-Bourbon oak casks to deliver a soft, subtle, and delicately sweet flavor.

"As we see the continuing rise in interest and consumption of whiskey in the United States, The Marsalle Company is delighted and excited to introduce Uisce Beatha Real Irish Whiskey to our home market and we look forward to taking this exceptional product nationwide over the next few months so all whiskey lovers can enjoy it," said Bob Shea, Marsalle Vice President Sales & Marketing.

Uisce Beatha Real Irish Whiskey is a flagship product developed by ROK Drinks Ltd, the beverages division of ROK Stars PLC co-founded by US Billionaire John Paul DeJoria and British entrepreneur Jonathan Kendrick.