08 Oct 2018 --- For global colors company, Roha, the shift from synthetic to natural ingredients is primarily driven by the fact that consumers are looking more closely and consistently at labels on packaged food products. Increased interest in natural colors is happening all over the world, specifically in Europe and the US. To answer to the needs of the market, Roha is developing their range of coloring foodstuffs for their global customers, tailoring solutions to fit with their specific requirements.
