01 Dec 2023 --- Redefine Meat has entered the European retail market by launching its plant-based products with leading UK and Dutch e-online grocery stores. The move comes as recent retail data reveals the three largest Western economies — the US, UK and Germany — are experiencing a sustained downward trend in conventional meat sales volumes and per capita meat consumption. Endorsed by high-end chefs for its comparability to high-quality animal meat, Redefine Meat’s new-meat retail portfolio will be available with Ocado (UK), Albert Heijn (NL) and Crisp (NL) this year, and other supermarkets and countries next year.
