04 Jun 2019 --- As religious celebrations and eating are inherently connected, food and beverage products are often marketed to fit holidays such as Christmas, Easter and Hanukkah in a bid to pique consumer interest. Ramadan is a major religious event for the Muslim population, culminating in Eid al-Fitr. In the eastern part of the globe, many brands try to tap into Eid’s marketing potential. However, in the west, this space is still developing – with Europe and the US still trying to understand how to target this demographic. FoodIngredientsFirst looks at Ramadan related marketing efforts within the industry.
