Pyramid Releases H7 Unfiltered Imperial IPA
24 Jul 2015 --- Due to popular demand, brewers at Pyramid Breweries have brought back a liquid that is sure to surprise and impress craft beer enthusiasts. Pyramid’s H7 is a small-batch, limited edition Unfiltered Imperial IPA that boasts seven hop varieties and a dynamic range of flavors.
With 9.5% ABV, this beer rates 80 on the IBU scale. Word is – H7 is one of Pyramid’s best beers ever, so hoppy beer fans will have to move fast since the beer is in market only through August.
“We hopped this limited edition batch every way we could think of,” said Ryan Pappe, head brewer, Pyramid Breweries. “We hopped it thrice in the boil, once in the whirlpool and twice in fermentation. From citrus to pine to tropical fruit and back again, we’re taking craft beer drinkers on a hop journey. We’re extremely excited about this beer and can’t wait for beer drinkers to give it a try.”
IPAs are nothing new to Pyramid, as Pyramid’s Outburst Imperial Ale is 4th best-selling IPA across the Pacific Northwest. However, the new H7 liquid caters specifically to the increasing demand of Imperial IPA’s, which is growing faster than IPAs (67% vs. 25% YOY) and driving 24% of overall IPA growth.
H7 will be available on draft and in 22 oz. bottles at select bars, restaurants and retailers across the United States. The launch will be supported by a mix of consumer sampling events across Pyramid’s core markets. To find Pyramid beers, use the global pint seeker.
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