05 Dec 2014 --- Purity Vodka, a Swedish small-batch, ultra-premium vodka, won the most prestigious title of overall Grand Spirit Master at The Spirits Business' 2014 Spirits Masters Competition, becoming the first vodka to ever take the title, defeating ultra-premium brands not only within the vodka category, but also cognac, whisky, tequila and all other spirits categories. The grand finale award was announced after the brand accepted the Grand Vodka Master award, causing a standing ovation at the London awards ceremony.