PureCircle Grows International Sales & Marketing Team

PureCircle is consolidating its first-mover advantage and building a leading sales and marketing team to support the development of operations in the world’s key markets.

30/01/09 Angus Flood has moved from Fusion Nutraceuticals to be Head of International Marketing and Erik Bölcs has joined from Nestle to be Vice President European Sales, both based in PureCircle’s Geneva office.

Bringing expert industry talent to PureCircle, Angus and Erik will drive the global leader’s international sales and marketing of high-purity Reb A in markets such as South America, Asia, Europe/UK, New Zealand and Australia.

PureCircle is consolidating its first-mover advantage and building a leading sales and marketing team to support the development of operations in the world’s key markets. The appointments follow that of Jordi Ferre who joined from Tate & Lyle to spearhead development of the U.S business following the opening of the market with GRAS status for high-purity Reb A.

Commenting on the appointments, Peter Milsted, Director, Marketing and Sales of PureCircle, said:

"We are delighted to have Angus and Erik join our international sales and marketing team. This comes at an exciting time for the company as markets around the world begin to open up to high-purity Reb A, the first all-natural zero calorie sweetener to be used in mainstream food and beverages. Opening of the U.S market should pave the way for regulatory changes in other key markets, most importantly in Europe,” he said.

PureCircle has a strategic collaboration with Firmenich to accelerate the commercialisation of high-purity Reb A in the global food and beverage industry. Under terms of the agreement, Firmenich and PureCircle will offer natural flavour and sweetening solutions to category leaders.

“With a corporate office in Switzerland, the heart of the flavours and colours industry for Europe, a collaboration with Firmenich and the expansion of our international sales and marketing team, we are well placed to work with global food and beverage manufacturers in anticipation of further regulatory approval for high-purity Reb A in this market,” said Peter Milsted.

Angus brings 19 years’ specialist natural food marketing and brand experience to PureCircle. He joins from Fusion Nutraceuticals, where he was Marketing Director responsible for the SucraPlus brand, competing with Tate and Lyle's Splenda. Angus has also served on a variety of marketing committees including the Food and Drink Federation, and has lectured on natural brand development at Leatherhead Food International.

Erik Bölcs has 16 years international food and beverage experience with Nestle and Givaudan. Erik was most recently Business Development Manager, Nestle Middle East. Previously, Erik held technical commercial positions with Givaudan, across Europe and was also Export Manager for Mediterranean countries. Erik brings a wealth of technical product development and sales experience to PureCircle.