25 Feb 2020 --- As consumers are increasingly striving for a healthier lifestyle, nutrition and energy characteristics of food are becoming more significant, while good-for-me and good-for-environment are gaining traction. That is according to Tom Willems, Global Product Manager for Health and Well-Being at Puratos. “Direct health benefits are only some of the drivers that guide consumers’ purchases. Consumers often believe that certain product categories such as organic, clean and cleaner labels, gluten-free, plant-based alternatives contribute to their overall well-being,” he tells FoodIngredientsFirst.
