Puratos continues expansion in the US with US$1.5m investment

30 Aug 2017 --- Puratos Group claims to be on a mission to better serve its growing customer base, which offers a wide range of innovative bakery, patisserie and chocolate products worldwide, by continuing its expansion in the US with the opening of Puratos Boston and a US$1.5 million Innovation Center on September 7 in Norwood, Massachusetts.

The investment to create a state-of-the-art, 5,300 square foot facility that is designed to bring the company’s management, sales, customer service and technical teams focusing on New England closer to its customers and consumers. The centerpiece of this expansion is the Innovation Center, which provides Puratos’ commercial and artisan customers with access to the very latest industry equipment, expertise and training, as well as in-depth research into international trends. 
 
“Helping our customers be even more successful with their businesses is behind our continuing expansion here in the United States,” says Daniel Malcorps, Puratos Group CEO. 

“With this new Innovation Center, we want to inspire our customers with better ideas based on consumer expectations, and support them in the development of their products and help them solve technical challenges.” 

George Rodier, General Manager Northeast Region, Puratos Corporation told FoodIngredientsFirst: “Our mission at Puratos is to help bakers, patisseries, and chocolatiers be more successful with their business. Puratos is a global company and present in more than 100 countries around the world. We see the best growth opportunity in North America and this will continue to be our focus. Our Boston innovation center is just the beginning of our regional expansion plan. We are planning to open more of these regional branches in the US over the next few years.”
 
Puratos Innovation Centers support a global team of more than 463 technical advisors who work with customers large and small, in the bakery, patisserie and chocolate-making sectors and include artisans and industrial manufacturers, quick service restaurants and large supermarkets, among others. 

Puratos Boston is the company’s 82nd such facility worldwide. It is located in the Norwood Space Center at 83 Morse Street and is part of a new hive of creative commerce where business, arts and sciences come together in a dynamic 300,000 square-foot multi-building campus. Earlier in 2017, Puratos relocated their Innovation Center in Miami, and in 2018 will open an Innovation Center in New York, as part of the company’s continuing expansion. 

By Elizabeth Green