Probiotic Cold Brew Coffee is Launched as the Demand for Vegan Produce Soars

22 Jan 2016 --- JÙS by Julie’s Probiotic Cold Brew Coffee, infused with GanedenBC30 vegan probiotics is the first-of-its-kind. Available in original and vanilla flavors, the high-quality cold brew is made using a special brewing process that will satisfy the most discerning of coffee drinkers and provides instant energy, along with additional immune and digestive health benefits.

The well-liked formula includes 1 billion CFU’s of a special strain of tasteless vegan probiotics, GanedenBC30, which supports immune and digestive health, protein utilization and survives 10 times more effectively than yogurt cultures.

Julie Maleh, a certified health coach and founder of JÙS by Julie told FoodIngredientsFirst: “The vegan trend is growing in popularity, especially in juicing, which has now expanded to additional beverage products. As the number of consumers that prefer meat and dairy alternatives is increasing, JÙS by Julie wanted to make sure that the probiotics added to its coffee line were relevant to all audiences, including those living a vegan lifestyle.”

Michael Bush, senior vice president at Ganeden told FoodIngredientsFirst: “The particular version of GanedenBC30 used in the coffee is grown on and concentrated with materials containing no animal by-products, allowing it to be used in vegan products.”

“We’ve always placed importance on creating quality products that promote good digestive health, since 70% of the immune system is found there,” Maleh adds. “Our blended juices provide fiber that is crucial to healthy digestion, and now we’re taking it one step further with our Probiotic Cold Brew Coffee by giving our customers a delicious daily way to further increase the good bacteria in their systems.”

“JÙS by Julie’s reputation for quality drinks makes them the perfect partner for the industry’s first probiotic cold brew coffee,” says Bush.

“According to the National Coffee Association, Americans drink an average of 3.1 cups of coffee daily, so it makes sense to conveniently add the health benefits of probiotics into those servings,” he added.

Studies have found that when bacteria in the gut isn’t healthy, it can contribute to everything from digestive problems to allergies, arthritis and mood disorders. The GanedenBC30 vegan probiotics in JÙS by Julie’s Probiotic Cold Brew Coffee populate the gut with healthy bacteria to support digestive and immune health. Studies have shown that GanedenBC30 reduces abdominal pain, bloating and post prandial gas and enhances utilization of nutrients, including protein.

by Elizabeth Kenward