04 Sep 2024 --- While demand for plant-based meat alternatives continues to expand as consumers inch toward healthier and environmentally friendly food choices, Rebecca Tobi, senior business and investor engagement manager at The Food Foundation, says the UK “lags behind” European countries in terms of price parity between plant-based meat and regular meat, which affects adoption rates.Food Ingredients First sits down with Tobi to understand the potential of the UK’s meat alternatives industry and the need for consumers and F&B businesses to diversify protein sources.
