24 May 2019 --- In the fast-growing market of foodservice chicken, Kerry Group has identified a key growth area in US consumers’ demands for restaurant-quality chicken in home delivered meals. The company spotlights consumers’ willingness to pay more for quality in delivered chicken, where temperature, appearance, texture and aroma are key drivers in meal appeal. In addition, Kerry emphasizes that differentiation is important in this “cluttered, non-brand-loyal environment.” As such, focus on the premiumization of “uniquely cravable” flavor profiles is essential for restaurateurs in this space.