23 May 2018 --- The trend towards health & wellness, and the growth in flexitarianism, are leading the rising demand for plant-based alternatives to meat protein as consumers seek healthier options. As a result, by 2050, demand for meat is expected to increase by 70 percent, surpassing supply. Plant-based meat analogs are therefore increasingly being seen as an alternative. Flavor supplier Givaudan has been involved in plant proteins and meat analogs for many years and has developed solutions for the established technologies used in the market.
