05 Apr 2019 --- Spanish-based start-up Foods for Tomorrow is seeking to “revolutionize the food system through plant-based gastronomy.” Currently, the company’s flagship brand Heura, a plant-based protein very similar to chicken in terms of flavor and texture, is available in over 800 locations in Spain and this year, it will enter into major retailers. According to Bernat Añaños, Marketing Director at Foods for Tomorrow, the company is hoping to bolster its position in European markets as it seeks for an investment round to be able to move forward with its goals. As consumers become increasingly aware of the importance of healthy and sustainable foods, they are seeking new and attractive options that align with their desires and values.
