Pizza Trading in New Agreement With Dawn Farms

09 Apr 2014 --- Major trade supplier Pizza Trading has signed a new agreement with Dawn Farm Foods, the leading European supplier of cooked and fermented meat ingredients, enabling its wholesale division Sauce Direct to distribute the Dawn Farms foodservice range of pizza toppings into the UK independent wholesale market.

Banbury-based Pizza Trading has worked together with Dawn Farms for over 20 years, with Sauce Direct mainly supplying the Co. Kildare-based company's fully certified Halal meat toppings to a wide range of wholesale and independent foodservice customers throughout the UK.

Now, the two companies have extended the agency arrangement further to enable Sauce Direct to supply Dawn Farms’ branded range of products - including pizza toppings, sandwich meats and other fully cooked protein components for use in sauces, salads and ready meal recipes and menu items - to independent foodservice customers. All products are free of artificial colours and MSG.

Ian Ritchie, Sales Director for Dawn Farms said: "We have enjoyed a long standing working relationship with Pizza Trading and are delighted to have set up this new agreement.  It will allow Sauce Direct to offer the complete range of the top quality Dawn Farms branded cooked and fermented ingredients to its targeted customer base for toppings in the UK."

As the leading meat ingredients supplier to the foodservice and manufacturing sectors throughout Europe, Dawn Farms is a heavily export-focussed business with 80% of its output exported to 30 countries worldwide.  The company enjoys close strategic ties with blue chip international foodservice, QSR brand and food manufacturing customers which it supplies with customised products.

Pizza Trading was established in 1989 to service the independent pizza and foodservice sectors throughout Europe and has grown to become a key supplier to the industry.  It established Sauce Direct as its wholesale division in 2001.

David Page, the company's Sales Director, said: "We have long been recognised as a perfect partner to the pizza industry and are delighted to extend our relationship with Dawn Farms to distribute this popular foodservice range of products into the trade.

"The agreement enables us to secure greater access to Dawn Farms' extensive, premium quality range of ready-to-eat meat ingredients for our growing number of customers in the UK."