Pizza Pizza to diversify into Chicken Chicken

22/04/05 Drawing on a successful recipe that has made it Canada's leading pizza operator, Pizza Pizza Limited is diversifying its offering to consumers with the opening of Chicken Chicken eateries throughout Ontario over the next year.

The Chicken Chicken brand will be sharing space with Pizza Pizza establishments, with the first such eatery scheduled to open in Toronto in late May. Additional locations will be announced at a later date, but they will also be co-tenant operations. Twinning eateries under the same roof is an industry trend that has proven to be successful, particularly in providing more food choices to consumers and helping reduce costs for operators.

Pizza Pizza, which opened its first pizza establishment in Toronto in 1967 and has since become an integral part of the restaurant lexicon and the neighborhoods it serves, is adding chicken to its product offering in keeping with its commitment to provide families and consumers of all ages with a wide variety of food choices.

Among the distinguishing features of the Chicken Chicken offering are plumper, tastier and bigger pieces of chicken in a unique secret marinade, available in combination with french fries and biscuits. The eateries will be bright and family-oriented and there will be curbside pickup on the premises for customers who call ahead for an order of Chicken Chicken.

Pizza Pizza, which has more than 480 locations across Canada, including 340 dine-in and delivery restaurants in Ontario and Quebec, is Canada's leading pizza establishment and a leader in prepared-for-you-meals, including pizzas, oven-toasted sandwiches, wings, and salads. The company is an industry forerunner in improving the nutritional value of its products by offering whole-wheat multigrain dough pizza crusts, reduced-fat mozzarella and pepperoni, low sodium sauces and cheeses and trans-fat free pizza crusts and french fries.

http://www.newswire.ca/en/releases/archive/April2005/21/c8371.html