"Pixie Paula" of Local Choice Spirits Helps Launch New Excitement in the Grizzly Adams Brand
05 July --- 2016 et a sneak peek at some exciting news about innovator and renaissance woman, "Pixie" Paula Dezzutti Hewlette. As the Founder of award winning Local Choice Spirits, Paula continues to amaze us with the launch of her American Folklore in a bottle rage! She now makes history by bringing the adventurous spirit of Grizzly Adams to distributors across the US this fall. Paula chooses to partner her company with Abrams Artists Agency in California to bring Grizzly Adams Whisky to consumers nationwide.
With a target price of $29.99, Local Choice will launch this new premium whiskey line domestically and online and then follow with international distribution. This new deal comes off the heels of Tod Swindell, owner of the Grizzly Adams brand rights, approaching Abrams Artists Agency to assist in renewing the excitement of the Grizzly Adams brand name through various multi-platform collaborations. Pixie Paula's trending, innovative branding platform provides the perfect partnership.
Innovative "team-ups" like this one are nothing new to Paula. She has also been credited with creating The Legendary Hatfield & McCoy Whiskey, the iconic Gas Monkey Cinnamon Flavored Tequila, Gold Star Veteran's Vodka, and Gentry Bourbon featured on the hit reality Bravo TV show, Southern Charm.
Some of Paula's newest projects include: Bravo's Housewives of NYC, Countess Luann De Lesseps flavored vodka martini line called "Dirty Olive", "Sweet Pear" and "Sour Lemon". Luann de Lesseps adds her own spirits line to her Styled for Living brand, described as "chic made easy." The lifestyle brand also encompasses home textile, jewelry and apparel.
