Pinnacle Vodka Launches Redesigned Website

28 Aug 2014 --- Pinnacle Vodka, a leading imported premium vodka brand, has announced the launch of its redesigned website.

The new site, which creates a colorful, engaging environment for fans to explore endless cocktail possibilities, features a homepage flavor carousel and a full recipe database showcasing the highly awarded Pinnacle Original Vodka and Pinnacle’s 40-plus playful flavors. With easy-to-use filters and sorting capabilities, fans can discover inspiration for new cocktails or old favorites. There is also a “surprise me” option for those times when fans aren’t sure what kind of cocktail they are in the mood for and want help making a decision.

The site is built using responsive design so fans can quickly and easily find the recipe they are looking for — even on the go — whether they are in a store aisle, at a friend’s house or at a restaurant. Throughout the site, fans can also watch several short, playful how-to videos for mixing signature Pinnacle Vodka cocktails, which are part of the brand’s TV advertising campaign. Pinnacle’s robust Pinterest presence is also leveraged on the new site, making it easy for fans to share their favorite recipes with friends.

“We’ve found that few spirits sites offer an easy way for fans to search and explore a large recipe library, especially when they are on the go,” said Jason Dolenga, senior brand director of vodka at Beam Suntory. “We wanted this new site to inspire our Pinnacle fans by offering them quick access to fun, simple and delicious Pinnacle cocktails.”

Pinnacle Vodka selected digital marketing agency iCrossing to lead the website redesign using a responsive design approach, which delivers a seamless integration of the site’s content, features and functionality across devices. The agency also provided content strategy and optimized the site for search, so customers can land directly on their favorite flavor’s page from a search engine or click on the homepage and toggle through all the flavor options.

“We designed the site to be highly interactive so fans could easily find and explore different flavors, recipes and ideas,” said Pat Stern, chief creative officer at iCrossing. “We wanted to create an experience that feels more fun and less stodgy than most vodka sites, while still making it extremely simple to use.”

Pinnacle is driving traffic to the redesigned site through digital media, organic social media, paid outreach on Facebook and Twitter and search engine marketing (SEM) campaigns.