Pichler & Gattringer is Raising a Glass to its New Found Collaboration with Fürstenberg

The new logo, label- and communication design make the comprehensive repositioning of Fürstenberg tangible in every way.

4/15/2011 --- The Linz-based agency Pichler & Gattringer, who specialise in branding and packaging design, have for the first time turned their creative expertise to the German beer market. This has resulted in a complete redesign of the logo and labelling for Baden-Württemberg's Fürstenberg Brewery.

The 728-year-old brewery now offers beer connoisseurs a brand with an even stronger sense of quality and tradition. The new look provides a real taste of the product's premium character and regional heritage.

At the same time, the design remains true to the reserved nature of the Baden-Württemberg brewer, while conveying an image of freshness and modernity. The new logo, label- and communication design make the comprehensive repositioning of Fürstenberg tangible in every way. We’ve uniformly reconceived the brand identity across all products, standardising the logo for all beer varieties and communication applications. This coherence has resulted in the evolvement of an unmistakable profile and provided Fürstenberg with the means to exploit the full potential of the historic brand