Phusion Projects Adds Light Options And Dessert Flavors to Tropical Drink Line, Island Squeeze
30 Apr 2013 --- Phusion Projects, LLC announced the introduction of six new Island Squeeze flavors just in time for consumers' summer escapes including—Strawberry Daiquiri Light, Margarita Light, Blue Hawaiian Light, Mango Peach Light, Dreamsicle and Key Lime. Phusion Projects continues to bring to market products that appeal to consumers who are seeking a variety of flavors when purchasing adult beverages.
The new Island Squeeze varieties join existing cocktail flavors Strawberry Daiquiri, Pina Colada, Margarita and Pink Lemonade Light. The pouches can be frozen and poured into a glass or served over ice, making them the perfect warm-weather drink. Island Squeeze is available in 6 percent alcohol by volume (ABV), in 12 packs of 10-ounce, single serve pouches. The suggested retail price for each pouch is $1.99.
"According to a recent survey*, nearly 60 percent of women count calories when choosing their favorite alcoholic beverage. Our four new Island Squeeze light varieties provide consumers with additional options to enjoy the cocktails they crave," said Chris Hunter, one of the co-founders of Phusion Projects. "By expanding the line to include dessert flavors and more light options, Phusion Projects continues to demonstrate its commitment to meeting consumer demand through flavor innovation."
