Pernod Ricard Introduces Absolut Electrik Bottle in Silver and Electric Blue
21 Sep 2015 --- New York, PRNewswire — Absolut announced its newest limited edition bottle, Absolut Electrik, available in striking silver and electric blue. The new bottles feature Absolut Original Vodka and will be available starting October 1, 2015 through the holiday season to help partygoers and throwers turn their nights “Electrik.”
The Absolut Electrik bottle is the latest continuation of Absolut Nights, an ongoing campaign dedicated to reimagining the future of nightlife. In simple, sleek metallic, the bottles serve as a muse for raising the energy of nights out and in – starting with next month’s Absolut Electrik House. The Electrik House will transform the typical house party into a once-in-a-lifetime experience by pushing the boundaries of traditional “house rules.” Building on Absolut’s commitment to transforming the ordinary into the extraordinary, the Absolut Electrik House and Electrik bottle will reinvigorate nightlife conventions.
“At Absolut, nightlife is in our DNA,” said Joao Rozario, VP, Absolut Vodka, Pernod Ricard USA. “For us, nights are unique opportunities to celebrate creativity and self-expression, and we continue to seek ways to reimagine and re-energize what a typical night out, or in, can be. Our Electrik Bottle is the latest expression of our ‘Nights’ campaign and we hope it inspires unexpected, transformative nights for our consumers.”
Absolut Electrik made its preview debut last night on E!’s Countdown to the Red Carpet and Live from the Red Carpet, when the show hosts celebrated the night’s nominees with an “Electrik-fied” toast using the Absolut Signature E! Cocktail – Absolut Best Dressed. The bottles will officially be available nationwide starting October 1, 2015 through the holiday season for an MSRP of $19.99(750ml) and $24.99 (1L).
