PepsiCo Canada Proudly Supports Launch of Nutrition Labeling Initiative
This new education initiative enhances the consumer's understanding of % Daily Value, and we're excited to include those messages on select brands within our Quaker and Frito Lay Canada portfolios.
Oct 25 2010 --- As part of its continuous journey to help consumers make informed nutrition choices, PepsiCo Canada is proud to support the Nutrition Facts Education Campaign, a collaboration of Food & Consumer Products of Canada and Health Canada, have launched.
The initiative is a broad-based education campaign aimed at helping Canadians to better understand and use the Nutrition Facts Table (NFT) on pre-packaged foods, particularly the % Daily Value, to make informed food choices. The % Daily Value allows consumers to quickly identify whether a packaged food contains a little or a lot of a nutrient. This information can help when choosing a food or deciding between products.
The % Daily Value icon and messages will appear on over 27 million packages of key PepsiCo Canada brands, including Pepsi, Tropicana, Quaker Ready to Eat Cereal, Lay's, Baked! Lay's and SunChips, starting in late 2010 and into 2011.
"As an industry leader with some of the world's best known and most trusted brands in our portfolio, we have a responsibility and a desire to help our consumers make informed choices," says Linda Kuga Pikulin, president, PepsiCo Beverages Canada. "Within the beverage division, it was important for us to start with our flagship brands - Pepsi and Tropicana - as a demonstration of our commitment to educate on a large scale."
"We are committed to playing a responsible and supportive role in the health and wellness of Canadians," says Marc Guay, president, PepsiCo Foods Canada. "Part of that is making food choices easier for consumers by providing easy-to-understand nutrition labeling on our products. This new education initiative enhances the consumer's understanding of % Daily Value, and we're excited to include those messages on select brands within our Quaker and Frito Lay Canada portfolios."
PepsiCo Canada is one of 34 leading companies committed to the consumer communication education effort. The multi-faceted approach will include on-package, in-store, national media (print, television, online) and an educational website with tips on how to use the % Daily Value information to make informed choices.
