PepsiCo Businesses and Brands to Invest Up to $3 Billion US in Mexico Over the Next Several Years to Enable Sustained Growth
Approximately $2 billion US of the investment includes funding for R&D, manufacturing and distribution, marketing and advertising activities for the Company's foods businesses in the Mexican marketplace over the next five years.
21/11/08 PepsiCo Americas Foods CEO John C. Compton announced that PepsiCo businesses and brands would invest up to $3 billion US dollars in Mexico over the next several years to enable growth of its Sabritas and Gamesa foods businesses and its portfolio of beverage brands.
Approximately $2 billion US of the investment includes funding for R&D, manufacturing and distribution, marketing and advertising activities for the Company's foods businesses in the Mexican marketplace over the next five years. Part of that investment will support the introduction of Mexican key-traditional brands to the U.S. market. Approximately $1 billion would support marketing and advertising activities for the Pepsi beverage system across the country over the next three years.
With more than 40,000 employees in Mexico, PepsiCo is among the largest employers in the country. Additionally, PepsiCo's operations in Mexico indirectly support an estimated 500,000 jobs.
Mr. Compton reiterated the Company's long-term commitment to growth in Mexico at an event with PepsiCo executives in Mexico City. "For the last 100 years, Mexico has been a key market for PepsiCo, and the news is the latest proof that we will continue to invest for growth here," said Compton. "From the jobs we provide to the economic impact we have in the economy and through agriculture, PepsiCo's businesses in Mexico have developed great consumer loyalty to their brands -- built through decades of investment."
Recent results of a study conducted by Millward Brown and HSM show the power of the company's brands in Mexico. Sabritas was identified as the country's #2 brand across all industries. Sabritas also recently earned third place in the social corporate responsibility category as a result of its Desempeno con Sentido (Performance with Purpose) sustainability strategy.
