PepsiCo is advancing regenerative agriculture in partnership with Practical Farmers of Iowa (PFI) to support new generations of farmers in North America. The company aims to help farmers grow food sustainably, enriching the earth and supporting livelihoods. Pepsico is incentivizing Midwest farmers to plant cover crops under the Cover Crop Cost Share Program as part of the partnership. The practice helps protect soil health, sequesters carbon and strengthens biodiversity and watershed health.
