Peligroso Tequila Heats Up The Market With Launch of Peligroso Cinnamon and New Distribution

07 Mar 2013 --- Peligroso Tequila, known for its dangerously exceptional juice, is heating up the market yet again with the launch of the newest member of its premium tequila family—Peligroso Cinnamon. The world's first 84 proof cinnamon-flavored tequila is infused with 100% pure cinnamon and a blend of secret ingredients, creating a distinct juice with a kick that leaves some sweet heat on the palate.

Peligroso Cinnamon has a distinct flavor profile described as warm and savory, with spicy aromas and a light finish. As unique as the very country from which it's produced, Peligroso Cinnamon is sticking to its roots—made with 100% Weber blue agave, and gluten free. True to the Peligroso standard, Cinnamon retains its 42% alc by volume/ 84 proof quality. Every batch of Peligroso Cinnamon is taste tested and approved by their chief taste masters to guarantee perfection in every sip. Every bottle is hand made, certified, numbered—and produced in Mexico.

"We recognized a demand for something new in our rapidly growing category," said Keith Ross, Peligroso Spirits President and CEO. "When we discovered the complex flavor that resulted as we infused cinnamon with our tequila, we knew we had something exceptional on our hands. We are thrilled to bring Peligroso Cinnamon to market and share this new remarkable juice with tequila enthusiasts and Peligroso fans nationwide."

Whether as the perfect shot, sipped, mixed in a cocktail, served at room temperature or chilled, Peligroso Cinnamon delivers one of the most unique & delicious flavor experiences to ever enter the spirits industry! The Peligroso team is thrilled to bring Peligroso Cinnamon to the market and excited to introduce the world to this outstanding spirit.

Peligroso Cinnamon launches March 2013, to key markets across the country including: California and Nevada—with additional markets to follow.

Additionally, Peligroso announced their partnership with two of the nation's largest spirits distributors, Southern Wine & Spirits of America, Inc., and Republic National Distributing Company.

Both, Southern Wine & Spirits and Republic National Distributing Company bring a fresh dynamic to Peligroso and will work hand-in-hand with the Peligroso team to enhance the recognition of the brand that is already firmly established in the tequila market.